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Apple vuole la sua parte


From Cupertino comes an announcement that could change significantly the supply of tickets through App . Apple has announced that it will make payment of such subscriptions with a single click, thanks to the secure payment system of the Apple Store.

but Apple wants its part, rightly so. In fact, will offer easy payment service, offering all of the time pattern possible (weekly, monthly, bimonthly, quarterly, annual, biannual, etc.), against a payment. Apple will il 30 % dell'incasso per le spese di gestione e per la popolarità del servizio Apple Store.

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.” (Fonte: Apple ).

 La Apple cambia business model e finisce di lasciare il 100 % dei guadagni ai soli produttori di software e impone un giusto fee che ripaga il successo dell'iPhone e dell'Apple Store.